The Gut-Feel Audit: Where Your Instincts Help—and Where to Check Them
Your experience matters. Give it a fair test by writing down what you expect before the week begins.
Record four things: your prediction, the period it covers, the assumptions behind it, and the actual result.
For example, you expect 60 market orders but receive 45. The result is 15 orders below forecast. That does not automatically prove the market was a bad choice.
Check the assumptions: were visitor numbers lower, did fewer people buy, or did a key item sell out? Your records may suggest an explanation; they will not always establish the cause.
Keep a stretch goal separate from your best estimate of what will happen. At the next review, adjust one assumption and check again.
Your next move: test one forecast this week. The aim is better decisions, not proving yourself wrong.
Compare weekly sales targets with actual results in the Business Performance Tracker.
To build the starting sales estimate from recent results, explore the Sales Forecast & Stretch Builder.
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